The aim of this project is to develop an efficient user experience for the target audiences to use Colourpedia, as well as assist users to implement this new concept on their online clothes shopping journey.
Burberry was used as a reference for creating the prototype as its interface and interaction was preferred by most of participants’ from the individual interview.
Research
Qualitative and Quantitative Data Collection
Early Stage Design Testing
Usability testing
Final Design
Colourpedia filter
Colour filter
Results
Personal Account
The whole experience is to enhance the connection between the customer and the brand. Thus, creating a customise suggestion and collection page would provide a personal and thoughtful experience for the consumers.
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